A.I. Software that Optimizes Marketing and Supply Chain Strategy
for Major CPG Brands and Retailers
Clients of Well Principled Grow
Industry Leaders Trust Well Principled
Well Principled’s A.I. software enables us to build and launch targeted cross-sell campaigns across all of our customers in less than one minute. After increasing our rev/send by an average of 114.2% in less than two weeks, we were sold.
Vice President, Marketing
Activate Optimized Decisions at Scale
Harness Data to Drive Informed Decision-Making Across Your Organization
Well Principled is an artificial intelligence technology firm that optimizes marketing and supply chain strategy for major CPG brands and retailers. We serve verticals like food and beverage and health and beauty with software for optimizing 1:1 targeting, price and promotion, and store-level product assortment at scale.