Unlock each SKU's limits to growth by quantifying every aspect of the customer journey. Our models quantify how customer buying behaviors–like purchase frequency and intensity–change across phases of trial, habituation, routine purchasing and loyalty/churn. We help you tweak products or messaging to increase sales and maximize customer retention.

Many companies struggle to action against classic segments based on demographics. Our models learn actionable segments based on multiple dimensions of customer buying behavior. We help you maximize engagement and cross-selling by using our behavioral segments to improve your existing targeting, personalization and new product innovation systems.

Just as different customers prefer different products, every retail location experiences a unique demand profile of preferences, seasonality and regionality. We learn a unique model for each of thousands of retail locations to help you maximize sales while keeping both inventory and stock-outs under control.

Are you confident your Marketing Strategy correctly allocates budget across ads, coupons, merchandising and other trade spend? Our models disentangle the drivers of sales to lower your cost of customer acquisition by increasing the ROI of your current spend.

Under the surface, most companies have wildly different ROIs on marketing and R&D across business units (BUs). Our models disentangle how productive each BU is with staffing, capital, R&D, advertising, other inputs and macroeconomic trends to reveal your optimal R&D and marketing allocations across BUs.