Well Principled

A.I. Software that Optimizes Marketing and Supply Chain Strategy for Major CPG Brands and Retailers

Marketing

Strategy

Supply Chain

Finance

Sales

R&D

Clients of Well Principled Grow

up to

83%

Faster

up to

More Profitably

up to

94%

More Efficiently

Industry Leaders Trust Well Principled

Well Principled’s A.I. software enables us to build and launch targeted cross-sell campaigns across all of our customers in less than one minute. After increasing our rev/send by an average of 114.2% in less than two weeks, we were sold.

Vice President, Marketing

Activate Optimized Decisions at Scale

Harness Data to Drive Informed Decision-Making Across Your Organization

Activate & Engage Customer Strategy

Activate customer strategies that capture the mental availability of your consumers and drive lasting 1:1 relationships

Explore & Understand Data Management Suite

Access business actionable data assets created by state-of-the-art integration and curation of your disparate data

Maximize Profitability Price & Promotion

Increase ROAS and COAS by learning the causal drivers of sales and optimizing spend by geo x week x tactic

Research & Develop Product Strategy

Grow market share with new product launches and store-level allocations that capitalize on consumer preferences

Coordinate & Execute S&OP Strategy

Power long-term, profitable growth with a cross-functionally integrated forecast that is resilient to market effects

About Us

Well Principled is an artificial intelligence technology firm that optimizes marketing and supply chain strategy for major CPG brands and retailers. We serve verticals like food and beverage and health and beauty with software for optimizing 1:1 targeting, price and promotion, and store-level product assortment at scale.