WELL PRINCIPLED
Marketing
Strategy
Supply Chain
Finance
Sales
R&D
What we do

Well Principled is pioneering Algorithmic Business. We enable firms to unlock extraordinary value by digitizing and optimizing their existing business processes. Our technology closes the gap between best-practice and actual practice.

Digitize Your Business with Well Principled

Leap-frog dashboards, "insights" and "data-driven" decision making: deploy model-driven solutions that optimize your business processes. Our technology helps gather and harmonize your data, and then automatically learns sophisticated probabilistic models of your business drivers. Those models power decision-optimization models mined from the business literature. Finally, our technology delivers valuable outcomes by instilling manager action through bespoke, integrated applications.

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Harmonize your data
Learn business drivers
Optimize decisions
Orchestrate business processes

Optimize Processes Across Functions

Strategy
Allocations
Allocations

What is your return on R&D spend? Our strategic allocation model reveals the effectiveness of your R&D, advertising, production equipment and other strategic spending—as well as that of your competitors. Discover and deploy right-sized strategic investments for your business.

R&D
Supply Chain
Marketing
Phase Advancement
Phase Advancement

Reduce both false negatives and late-stage “drop outs” with optimized phase-advancement decisions. Our models disentangle confounding factors in your R&D trials to reveal both the true promise and uncertainty of potential products at each phase-gate decision.

Inventory
Production
Branding
Sales
Predictive Maintenance
Predictive Maintenance

Automatically discover and integrate the early warning signs of equipment failure with the costs and value of preventative vs. reactive maintenance. Discover and drive practices and quality drivers that minimize returns and warranty claims.

Capacity Planning
Capacity Planning

Our network of models build on and improve each other. This allows you to deploy confident, model-driven solutions to capacity planning and capital spend that balance cost/benefit with demand forecast uncertainty.

Demand forecasting
Demand forecasting

Discover and understand how seasonality, regional variation, macro-economic swings and per-segment buyer preferences drive demand for your products. Our automated models allow you to optimize management of SKU-level forecasts for thousands of items.

Price Setting
Price Setting

Our Demand Forecasting model disentangles the drivers of demand for your products — including price sensitivity. Drive top-line growth by setting profit-maximizing prices across thousands of SKUs.

Our Business Model

Let’s face it: complex integration requirements and limited applicability mean that most software systems end up on the shelf, not driving value. Given the sea of offerings, your firm must be skeptical of solutions offered by anyone. Well Principled embraces this reality with a unique business model: we partner with firms to deliver outcomes, not software. We leave you with a value-generating business process, not a “working” install and best-of-luck.

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Well Principled’s high-touch engagement model:

  • ensures we generate the most value together
  • makes the most of your in-house expertise
  • assigns delivery and outcome risk where it belongs – on us

Our Technology

Our automation technology accelerates your entire digital journey from cloud orchestration and data wrangling to AI models and bespoke apps that drive change. We partner with firms to employ our technology to: (1) harmonize and catalog their data in the cloud, (2) automatically learn a model of their business drivers, and (3) implement optimized decisions in their business processes.

Data
Customers
Orders
Promotions
Costs
Prices
Inventory
Purchases
Features
SKUs
Model
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Decision
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Growth
Capital
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Margin
Risk
Sales
Profit
Demand
Cloud Automation

Deploy a modern, secure cloud to house your digital infrastructure on day 1. Our automated reference topology bundles all necessary security, storage, compute, ETL, modeling, and application delivery components–inside our firewall or yours.

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Model Automation

Gain access to sophisticated models, no PhD's required. Our models automatically select variables and relationships, remain robust to outliers, share learnings across similar categories and train and critique themselves.

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App Automation

By automating front-to-back and using our library of common business workflows, we can rapidly deliver a bespoke app to drive optimal decisions. And yes, it works perfectly on your phone too.

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