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Causal Models for Your Peak Potential
From bushels to muscles, how BodySIM sprouted from our causal modeling platform.
Well Principled Blog
Exploring the limitations of common A.I. modeling approaches as applied to decision making
Exploring the limitations of common A.I. modeling approaches as applied to decision making
Demand Planning in the Face of Shortages
Optimized allocation to retailers for a small household appliances brand
Crawl, Walk, Run is Antithetical to Transformation
Is "Crawl, Walk, Run" really the best approach to digital transformation?
Increasing Promo Profitability with Nucleus Scenario Planner
Heuristics-Based Promo Planning to Prices and Promos that Drive Profits. Responding to analysis required to increase MSRP.
Be Right for the Right Reasons: Getting to Causality
Untangling correlation, causation and concurrency in order to build an effective strategy.
What’s Wrong With “Data-Driven Decisions”
Well Principled removes the ??? from data driven decision making with causal models
Configuring a Comprehensive Forecast in an Uncertain World
Leverage well structured models to accurately predict near term and long range demand.
How Much Media Is Too Much? Getting to the Bottom of ROAS with Nucleus Scenario Planning
A major CPG struggled to set a media budget for a new brand they were launching, wanting to focus on building brand awareness without throwing their limited budget away.
Getting More for your Media Dollars
Increase ROAS with Nucleus's Allocation Planner for Media Spend Optimization
Looping Marketing into S&OP
High end beverage brand honed their supply planning with WP Adjust’s flexible model for demand forecasting
Build Customer Lifetime Value with WP's Playbook for Loyalty and Retention
Building a Valuable Customer Base
A New Approach to Managing Risk and Boosting Ad Spend ROI
Get more from your marketing dollars with Nucleus's ad spend optimization