Looping Marketing into S&OP

Case Study Dec 6, 2020
Author
Author
Ryan Richt

High end beverage brand honed their supply planning with WP Adjust’s flexible model for demand forecasting

WP Forecast brings Sales, Marketing and Demand Planning teams together with a shared forecast that is based on quantified sales drivers.

Forecasting was challenging for a major household appliance brand where demand was complicated by seasonality, price promotions, ad spend, word-of-mouth, etc. Their ERP’s built-in forecasts missed these nuances, so each month the forecasters cleared out those predictions to plug in their limited but flexible spreadsheet model.

The Configure tool keeps your inputs current and aligned. The WP Forecast operates on the most current information from Sales, Marketing and Supply Chain to produce a modeled baseline made actionable by known sales drivers.

The Nucleus’s sophisticated A.I. demand forecast dramatically increased accuracy by properly accounting for the varied real-world drivers. The application also provided a collaborative workflow for forecasters to easily apply their expert judgment to adjust for un-modeled factors like upcoming component shortages.