How It Works
WP integrates and curates your unstructured and disparate point of sale and product data to create actionable data assets for enterprise use within days.
WP feeds your curated data assets into the best-in-class customer strategy model that identifies common behaviors among purchases to assign segment and RFM memberships, quantify CLV, and more.
Optimized 1:1 targeting segments for x-sell/up-sell, promotion, retention, and win-back are automatically pushed to your CDP for regularly scheduled activation.