The Customer Strategy Application Activate Profitable and Personalized 1:1 Relationships at Scale
Up to
revenue per email growth
Up to
increase in operational efficiency
Up to
increase in average order value
How It Works
Gather and Organize
WP integrates and curates your unstructured and disparate point of sale and product data to create actionable data assets for enterprise use within days.
WP feeds your curated data assets into the best-in-class customer strategy model that identifies common behaviors among purchases to assign segment and RFM memberships, quantify CLV, and more.
Automate and Activate
Optimized 1:1 targeting segments for x-sell/up-sell, promotion, retention, and win-back are automatically pushed to your CDP for regularly scheduled activation.