The Price and Promotion Strategy Application Surface the Causal Drivers of Sales to Unlock Market Share Growth
Up to
ROI increase
Up to
market share growth
Up to
forecast accuracy
How It Works
Gather and Organize
WP integrates and curates your unstructured and disparate point of sale, price and promotion, and performance data to create actionable data assets for enterprise use within days.
WP feeds your curated data assets into the best-in-class price and promotion strategy model that disentangles marketing effects, to optimize budget and allocation on scheduled replans.
Automate and Activate
With the Price and Promotion Strategy Application, the A.I. Management Consultant will integrate MMM into store-level demand prediction to learn the causal drivers of your sales and deliver an always-on optimized ad spend plan by geo x week x tactic x partner.