How It Works
WP integrates and curates your unstructured and disparate point of sale, price and promotion, and performance data to create actionable data assets for enterprise use within days.
WP feeds your curated data assets into the best-in-class price and promotion strategy model that disentangles marketing effects, to optimize budget and allocation on scheduled replans.
With the Price and Promotion Strategy Application, the A.I. Management Consultant will integrate MMM into store-level demand prediction to learn the causal drivers of your sales and deliver an always-on optimized ad spend plan by geo x week x tactic x partner.