Optimize Your Cost of Customer Acquisition with Per-Channel Promo Drivers and Lifetime Value Forecasts
Client
A national personal care brand
Objective
Shed non-value added promo spend
Outcome
22% shift in spend allocations
Quantitatively Understand Marketing Effectiveness
Know the True Value of Each Marketing Dollar
WP integrates your customer-level sales, promo spend and conversion data to automatically forecast CLVs and disentangle the effects of merchandising vs. ads vs. discounting per channel.
Optimize CAC & Promo Spend with WP A.I.
WP Tech optimizes the ROI of every marketing dollar spent. Know how to allocate spend across channels and optimize spend types (ads, merchandising, promotions, other trade spend) per-channel.