Optimize Customer Offer and Service Classes based on Forecast Customer Lifetime Value (CLV)
Client
A national electrical distributor
Objective
Focus on profitable customers
Outcome
9% decrease in average cost to serve
Quantitatively Understand Customer Value Classes
Reveal Drivers of Customer Lifetime Value
WP integrates your per-customer sales, promotional spend and conversion data to automatically learn the value and habits of each one of your customers.
Optimize your Business with WP A.I.
WP tech automatically routes low-CLV customers to self-service and loyalty programs while routing high CLV customers to premium service and offerings.