Optimize the Sales Volume of Every SKU
by Understanding the Journey to Routine Purchasing
Client
An emerging food brand
Objective
Build a new portfolio of winning flavors
Outcome
27% of SKU portfolio changed
Quantitatively Understand Habituation Per SKU
Reveal the Bottleneck to Higher Volume
WP models disentangle every SKU’s limits to growth. We integrate your per-customer sales data to learn the drivers of every customer’s journey to habituation..
Optimize your Business with WP A.I.
WP tech expertly guides you to increase volume by focusing on insufficient trial, poor conversion to routine use or insufficient value to committed users.