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Nucleus at Work
Our Whole Product Solution
Data
Curation
Data is Disconnected or Difficult to Access
A lot of brands don't have access to the right meaningful causal data they need to make any kind of judgement on the impact of variables like in-store promos on the ROI of their ad spend. WP integrates directly with point of sale data along with other meaningful datasets, merging internal data with external data to see what's really true.
Data is Missing or Inaccurate
A lot of incorrect data slips through the cracks, and that causes error in analyses of business drivers. Nucleus automatically flags data that cannot be attributed to a cause in the model (unexplained high prices charged at a certain retailer, for example). That data can then be discarded or corrected as appropriate.
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Fit For Purpose
A.I.
Black Box A.I. Doesn't Know Which Concurrent Cause is Driving Sales
Most machine learning options highlight patterns in the data, but those might not be the patterns that matter to your business and how that translates to a forecast. WP assigns the right response to the right causes so you know why sales are happening, like how ad spend impacts sales during the holiday season.
Causal Understanding is Needed to Optimize Plans
A black box model's optimized plan often incorrectly suggests something like dropping holiday ads just because Christmas sales will always be high. Building on the backbone of correctly addressed concurrent causes, Nucleus provides optimized plans for then right ad spend and price.
Scenario-
Based Execution
Software Needs to Work with Business Processses
Common B.I. software provides dashboards, and marketing planning software puts plans in the right place, but neither of those actually help teams with an end to end business process. Nucleus provides the right dashboards, but those are also integrated into the business process, so user can directly submit plans for approval.
Making the Right Decision Requires Scenario Planning
Some planning software supports scenario planning, but it's missing crucial elements of the plan. It's not helpful to scenario plan based on pricing along, if you aren't looking at the rest of the concurrent causes of sales at the same time. With Nucleus, users can simulate and optimize each individual element of the plan at the same time.
Case Studies
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