Well Principled
Platform
Legacy Approaches Create Barriers to Unlocking theData-Driven Value of Digital Transformation Initiatives
Data Integration
"No-Code" Tools
Require an army of analysts to maintain in perpetuity
Decision Modeling
Black Box A.I.
Lacks best-practice business expertise and is untrustworthy
Decision Execution
Management Consultants
Bring the business expertise but are not accountable for outcomes
Well Principled’s A.I. Platform
Removes the Barriers to Data-Driven Decision Value
Removes the Barriers to Data-Driven Decision Value
Gather and Organize
WP integrates and curates your unstructured and disparate data to create actionable data assets for enterprise use within days
Learn
WP feeds your curated data assets into the best-in-class strategy optimization models that learn the drivers of your business outcomes
Automate & Activate
WP embeds closes the loop on execution by embedding optimized decisions into the daily operations of your business
A.I. Management Consultant
Predictive Model Building Blocks of our A.I. Decision Platform
Purchase Predictive
Behavioral Segments
Our models determine the correct number of data-driven segments and build a predictive model of each across multiple dimensions of buying or usage behavior, not demographics
Journey to
Repeat Purchasing
Our predictive journey model partitions buyer timelines into trial, routine and loyalty/churn phases, each with quantified frequency, intensity and units-to-conversion
Disentangled
Marketing Effectiveness
Our sales and acquisition models are driven by a disentangled understanding of the effectiveness and interaction of each of advertising, merchandising, promo, discount and trade spend
Forward-Forecast
Customer Lifetime Value
Our CLV model forecasts forward-looking customer lifetime values for every customer based on acquisition costs, current behaviors and anticipated future behavior from buy-alikes