Before rolling out a new product nationally, you need to extract the most from limited test-market data. Which features of the product are driving demand? How many users buy heavy vs. light? Are the lifetime values of all the customers enough to sustain the business?

Our models ingest your product development and test market data to learn the drivers of consumer behavior. We disentangle trial from steady-state purchasing behavior, quantify habituation, and forecast customer lifetime values for each individual and the entire market. Our models learn which product features are driving demand and reveal underlying customer segments.

Before broad launch, our app helps you focus product development and marketing/promotional efforts on the right segments and at the right step along the customer journey. Then launch with confidence by knowing your understand your customers and their business value.