How much should each division spend on R&D and promotion/advertising? Our Strategic Spend Allocator learns how productive each P&L is with those dollars. It recommends optimal total R&D and promotion spend, along with right-sized return-maximizing investments for each division. We even show you how your returns stack up to competitors!

Our New Product Launcher extracts maximum value from data gleaned from test markets. It forecasts trial, habituation and repurchase rates to reveal which step of the customer journey needs marketing attention. For families of SKUs, it learns which product features are driving demand so you can uncover valuable line extensions.

Price optimizer leverages historical variation in your prices to learn buyers' price response. It automatically removes seasonality, regionality, outliers and macro-economic effects to reveal price elasticity and recommend a profit-maximizing price for every SKU.

Even when rigorously benchmarked to market reports, the "art" between the report and actual employee compensation could harbor implicit bias. Our Gender Pay Equalizer learns how you implicitly value roles, tenure, education and other factors, and recommends pay changes to ensure equity across protected attributes like race and gender.