Whether you have 1 P&L or 100 business units, R&D-driven companies have to size and allocate R&D and promotional/advertising dollars. But how much should you be spending on R&D at all? What allocation of dollars amongst the business units will yield the highest return on investment? Do your R&D dollars yield as much as your competitors'?

Our sophisticated research-backed model uses your historical P&L and other data to reveal R&D productivity: how much does each dollar spent on R&D eventually increase revenue? The model learns how the major drivers of your business and the macroeconomy translate to revenue so we can isolate the lift from R&D.

Given the return on R&D and promotion spend, our app recommends a profit-maximizing total R&D and promotional spend. It recommends and helps you allocate profit-maximizing spend across each individual business unit. We also show how your R&D effectiveness stacks up against competitors so you can be sure your practices are bringing maximal value.