Quantitatively Understand Marketing Effectiveness
WP integrates your customer-level sales, promo spend and conversion data to automatically forecast CLVs and disentangle the effects of merchandising vs. ads vs. discounting per channel.
WP Tech optimizes the ROI of every marketing dollar spent. Know how to allocate spend across channels and optimize spend types (ads, merchandising, promotions, other trade spend) per-channel.
WP deeply embeds our tech and field teams into your data systems and business processes to ensure the delivery of outcomes instead of legacy D.I.Y. licenses.