Optimize Your SKU Portfolio
of New and Existing SKUs with WP Product Designer
Client
A national CPG brand
Objective
Rationalize supply chain complexity
Outcome
8% cost savings, preserving revenue
Quantitatively Understand Portfolio Preferences
Reveal Segments and Their Preferences
WP integrates your customer-level sales and SKU design data to automatically identify and quantify your customer segments and their preferences.
Optimize your SKU Portfolio with WP A.I.
Instantly predict how dropping or introducing new SKUs will affect buying in each segment. Optimize new SKU features and target likely buyers at launch.
Deploy Results, Not Software Licenses
WP deeply embeds our tech and field teams into your data systems and business processes to ensure the delivery of outcomes instead of legacy D.I.Y. licenses.