Optimize Your Per-SKU Prices
by Disentangling Marketing and Other Effects from Price Sensitivity
Client
A national retailer
Objective
Increase profits by right-sizing price
Outcome
3% increase in profits
Quantitatively Understand the Drivers of Sales
Reveal Marketing vs. Price Sensitivity
WP models integrate your data to isolate price sensitivity by first modeling regionality, seasonality, SKU value, macro-economic trends, marketing/promotional activity and more.
Optimize Per-SKU Prices with WP A.I.
See the profit-maximizing price for each SKU, simulate the response to alternative prices, and initiate a managerial approval cascade to change the price in your ERP.
Deploy Results, Not Software Licenses
WP deeply embeds our tech and field teams into your data systems and business processes to ensure the delivery of outcomes instead of legacy D.I.Y. licenses.