Optimize Marketing & Supply Chain Targeting
with Model-Driven Segmentation of Buying Behavior
Client
A national CPG brand
Objective
Increase Targeting ROI
Outcome
18% higher engagement
Quantitatively Understand Segment Behaviors
Reveal Each Segment’s Unique Behavior
WP integrates your product and per-customer sales data to automatically learn segments that capture the multifaceted buying behavior of your customers.
Optimize your Business with WP A.I.
WP tech expertly guides you to use segments to cross-sell the right products, set capacity plans, optimize SKU portfolios and design new products.
Deploy Results, Not Software Licenses
WP deeply embeds our tech and field teams into your data systems and business processes to ensure the delivery of outcomes instead of legacy D.I.Y. licenses.